About Us...

We're Meg and Nikki and we love our little village.  So we created a line of clothing for our kids that celebrated it and we began with their elementary school.  We tried to create clothes that they would want and we would love. And while we love sports (but not the scheduling), we wanted to return to the basics with a nod to the hood first.  We were amazed to actually see their school pride grow. So what could we do? We had to expand it. We now have lots of great ways for kids and adults to celebrate this town we love.  

Like us, you may have personally experienced the power of a community when you needed it most.  And we feel pretty lucky to live in a small town in a big city.  That's why giving back has always been a priority for us and we are proud to partner with groups that support our schools and community. For the last 2 quarters, 25% of our profits went directly to the Edina Ed Fund.  If you haven't checked them out, you should. They're pretty awesome.  We also have fundraisers with our local fantastic schools and donate funds to the PTO.

 Looking good and doing good.  Perfect.

Reach us at

Nikki: Nikki@424Ink.com or 612-865-9679

Meg: Meg@424ink.com or 612-242-7096